Transforming Rural Entrepreneurship Through Digital Innovation: A Review on Opportunities, Barriers and Challenges

Debbra Toria Nipo, Jaratin Lily, Noor Fzlinda Fabeil, Izaan Azyan Abdul Jamil · 2024 · Journal of Management and Sustainability

Summary. Digital technologies like e-commerce and social media help rural entrepreneurs reach wider markets and improve efficiency, but the digital divide—poor infrastructure and low digital literacy—blocks adoption. Financial constraints and lack of technical expertise further limit progress. The paper recommends supportive policies, infrastructure investment, and targeted education programs to enable rural entrepreneurs to compete in the digital economy and achieve sustainable growth.

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Nipo, D. T., Lily, J., Fabeil, N. F., & Jamil, I. A. A.. (2024). Transforming Rural Entrepreneurship Through Digital Innovation: A Review on Opportunities, Barriers and Challenges. Journal of Management and Sustainability. https://doi.org/10.5539/jms.v14n2p114

@article{nipo-2024-transforming-rural-entrepreneurship-digital-innovation,
  title   = {Transforming Rural Entrepreneurship Through Digital Innovation: A Review on Opportunities, Barriers and Challenges},
  author  = {Debbra Toria Nipo and Jaratin Lily and Noor Fzlinda Fabeil and Izaan Azyan Abdul Jamil},
  journal = {Journal of Management and Sustainability},
  year    = {2024},
  doi     = {10.5539/jms.v14n2p114},
  url     = {https://doi.org/10.5539/jms.v14n2p114}
}

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TI  - Transforming Rural Entrepreneurship Through Digital Innovation: A Review on Opportunities, Barriers and Challenges
AU  - Debbra Toria Nipo
AU  - Jaratin Lily
AU  - Noor Fzlinda Fabeil
AU  - Izaan Azyan Abdul Jamil
JO  - Journal of Management and Sustainability
PY  - 2024
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Details

DOI: 10.5539/jms.v14n2p114
Categories: broadband-and-digital, entrepreneurship, policy, general-innovation
Added: 2026-08-01