Understanding the Adoption of Innovations in Agriculture: A Review of Selected Conceptual Models

Oscar Montes de Oca Munguia, David J. Pannell, Rick Llewellyn · 2021 · Agronomy

Summary. This review examines 70 years of agricultural adoption research and identifies inconsistencies across conceptual models from sociology, psychology, economics, and marketing. The authors find that effective adoption models must assess technology performance, learning processes, individual decision-making, and adopter characteristics. They highlight that behavioral elements like attitudes and motivations are treated inconsistently across models, making it difficult to build quantitative evidence. The review recommends questioning whether all technologies follow the same adoption process and exploring collective decision-making alongside individual choices.

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@article{munguia-2021-understanding-adoption-innovations-agriculture-review,
  title   = {Understanding the Adoption of Innovations in Agriculture: A Review of Selected Conceptual Models},
  author  = {Oscar Montes de Oca Munguia and David J. Pannell and Rick Llewellyn},
  journal = {Agronomy},
  year    = {2021},
  doi     = {10.3390/agronomy11010139},
  url     = {https://doi.org/10.3390/agronomy11010139}
}

TY  - JOUR
TI  - Understanding the Adoption of Innovations in Agriculture: A Review of Selected Conceptual Models
AU  - Oscar Montes de Oca Munguia
AU  - David J. Pannell
AU  - Rick Llewellyn
JO  - Agronomy
PY  - 2021
DO  - 10.3390/agronomy11010139
UR  - https://doi.org/10.3390/agronomy11010139
ER  - 

Details

DOI

10.3390/agronomy11010139

Countries

New Zealand, Australia

Regions

Oceania

Categories

agtech, innovation-theory, policy, general-innovation

Added

2026-08-01